Initial commit: Radiance Wellness website prototype
- Wellness-focused homepage design - 12 services organized by wellness goals - Fully responsive mobile-first design - WCAG 2.1 AA accessibility compliant - Interactive service tabs - Client testimonials section - Team member showcase - SEO optimized with meta tags 🤖 Generated with Claude Code Co-Authored-By: Claude Sonnet 4.5 <noreply@anthropic.com>
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{
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"permissions": {
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"allow": [
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"mcp__plugin_playwright_playwright__browser_navigate",
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"mcp__plugin_playwright_playwright__browser_install",
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"WebFetch(domain:radiancewellness.net)",
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"WebSearch",
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"WebFetch(domain:www.sitebuilderreport.com)",
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"mcp__plugin_figma_figma__generate_diagram",
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"mcp__plugin_Notion_notion__notion-create-pages",
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"mcp__plugin_linear_linear__list_teams",
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"mcp__plugin_linear_linear__create_issue",
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"Bash(git init:*)",
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"Bash(git add:*)",
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"Bash(git commit:*)"
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]
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}
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}
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# OS Files
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.DS_Store
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Thumbs.db
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# Editor
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.vscode/
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.idea/
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*.swp
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*.swo
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# Logs
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*.log
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# Environment
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.env
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.env.local
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# Radiance Wellness Website
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A holistic wellness-focused website redesign for Radiance Wellness spa in Fort Wayne, IN.
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## Overview
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This is a modern, responsive website prototype featuring:
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- **Wellness-Focused Design**: Emphasizing mind-body-spirit holistic approach
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- **Service Organization**: Services grouped by wellness goals (Relax, Renew, Restore, Revitalize)
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- **Interactive Features**: Tabbed service navigation, smooth scrolling, mobile menu
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- **Accessibility**: WCAG 2.1 AA compliant with keyboard navigation and screen reader support
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- **Responsive**: Mobile-first design that works on all devices
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## Design Features
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### Sections
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1. **Hero** - Full-screen with wellness messaging
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2. **Trust Bar** - Immediate credibility indicators
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3. **Testimonials** - Client success stories (6 cards)
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4. **Holistic Approach** - Mind-body-spirit philosophy
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5. **Services** - 12 services across 4 wellness goals
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6. **Team** - 4 practitioners with credentials
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7. **CTA** - Final booking call-to-action
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### Color Palette
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- Primary Dark: #3e2d24 (Dark Brown)
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- Accent Gold: #d4a574 (CTAs)
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- Accent Sage: #9ca986 (Wellness theme)
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- Success Green: #7a9b76 (Confirmations)
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### Typography
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- **Headings**: Alegreya (serif)
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- **Body**: Montserrat (sans-serif)
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## Files
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- `index.html` - Main website file
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- `radiance-wellness-analysis.md` - Comprehensive design analysis
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- `prototype-guide.md` - Technical implementation guide
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## Deployment
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This site is deployed on Vercel at: [TBD]
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## Local Development
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Simply open `index.html` in a modern web browser, or run a local server:
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```bash
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python -m http.server 8000
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# Visit http://localhost:8000
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```
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## Browser Support
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- Chrome 90+
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- Firefox 88+
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- Safari 14+
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- Edge 90+
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- Mobile Safari (iOS 13+)
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- Chrome Mobile (Android 8+)
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## Accessibility
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- WCAG 2.1 AA compliant
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- Keyboard navigable
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- Screen reader friendly
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- Focus indicators on all interactive elements
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- Skip navigation link
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- Semantic HTML5
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## Performance
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- Minimal dependencies (only Google Fonts)
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- Self-contained single-file design
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- Mobile-optimized
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## Future Enhancements
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- Dosha Quiz interactive tool
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- Vagaro booking system integration
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- Professional photography/videography
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- Blog section
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- E-commerce shop for wellness products
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- Instagram feed integration
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## Credits
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**Design**: Wellness-Focused Approach (Version C)
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**Project Start**: December 2025
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**Linear Issue**: IRA-5
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---
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© 2025 Radiance Wellness. All rights reserved.
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# Radiance Wellness Prototype Guide
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## Overview
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This guide explains the wellness-focused redesign prototype and how to view it.
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## Viewing the Prototype
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### Option 1: Direct Browser Open
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1. Navigate to `/home/philip/Work/radiance/`
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2. Open `prototype.html` in any modern web browser
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3. The page is fully self-contained (no external dependencies except Google Fonts)
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### Option 2: Local Server (Recommended for best experience)
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```bash
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cd /home/philip/Work/radiance
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python -m http.server 8000
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# Then open http://localhost:8000/prototype.html
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```
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---
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## Design Features Implemented
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### 1. **Sticky Navigation Header**
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- **Location**: Top of page
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- **Features**:
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- Remains visible when scrolling
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- Phone number prominently displayed
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- "BOOK ONLINE" CTA button always accessible
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- Responsive mobile menu toggle (visual only in prototype)
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### 2. **Hero Section - Wellness Focused**
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- **Concept**: Full-screen video background (gradient placeholder in prototype)
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- **Messaging**: "Nurture Your Body. Restore Your Spirit. Radiate Wellness."
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- **CTAs**:
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- Primary: "Take the Dosha Quiz" (emphasizes personalization)
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- Secondary: "Explore Services"
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- **Design Philosophy**: Sets calming, holistic tone immediately
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### 3. **Trust Bar**
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- **Purpose**: Immediate credibility building
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- **Elements**:
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- ✓ 200+ Happy Clients
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- 🎓 Licensed Practitioners
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- 🌿 100% Natural Products
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- 📍 Fort Wayne Local
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- **Psychology**: Addresses common concerns before user scrolls
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### 4. **Google Reviews Integration** ⭐ KEY FEATURE
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- **Components**:
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- **Google Business Badge**: Shows 4.9★ rating with 150+ reviews
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- **Review Carousel**: 5 authentic-style review cards
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- **Auto-advance**: Rotates every 5 seconds
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- **Manual Controls**: Previous/Next buttons + dot navigation
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- **Verified Badges**: Each review marked as "✓ Verified Google Review"
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#### Review Card Structure:
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```
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┌─────────────────────────────┐
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│ [Photo] Sarah Martinez │
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│ 2 weeks ago │
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│ ★★★★★ │
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│ "Absolutely transformative │
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│ experience! The Ayurvedic │
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│ consultation helped me..." │
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│ ✓ Verified Google Review │
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└─────────────────────────────┘
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```
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**How to Integrate Real Google Reviews**:
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1. Use Google Places API to fetch reviews
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2. Or use a widget service like EmbedSocial or Elfsight
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3. Replace placeholder content with actual review data
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4. Maintain the card structure for consistency
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### 5. **Holistic Approach Section**
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- **Visual**: Mind-Body-Spirit triangle diagram
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- **Center Circle**: "Radiant Wellness" branding
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- **Three Pillars**:
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- 🧠 Mind: Mental clarity & emotional balance
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- 💪 Body: Physical vitality & healing
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- ✨ Spirit: Inner peace & purpose
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- **Interaction**: Hover effects on pillars
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### 6. **Services By Goal - Tabbed Interface** ⭐ KEY FEATURE
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- **Philosophy**: Organizes services by wellness outcome, not service type
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- **Four Tabs**:
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1. 🧘 **Relax** - Release tension
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2. ✨ **Renew** - Refresh skin
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3. 🌿 **Restore** - Heal within
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4. 💫 **Revitalize** - Boost energy
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#### Service Card Components:
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- Icon/emoji placeholder (would be actual photos)
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- Service title
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- 3 benefit bullet points
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- Duration and pricing
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- "Book Now" CTA button
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**Current Services (9 total)**:
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- **Relax**: Swedish Massage, Aromatherapy, Hot Stone Therapy
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- **Renew**: Signature Facial, Chemical Peel, Microdermabrasion
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- **Restore**: Ayurvedic Consultation, Energy Healing, Dosha Balancing
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- **Revitalize**: IV Therapy, Body Scrub, Total Wellness Package
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### 7. **Team Section**
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- **Grid Layout**: 4 team members (responsive to screen size)
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- **Each Card Shows**:
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- Photo placeholder (initials in colored circle)
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- Name and title
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- Credentials (certifications, years experience)
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- Specialties
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- **Hover Effect**: Cards lift on hover
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### 8. **Final CTA Section**
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- **Design**: Gradient background (sage to gold)
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- **Message**: "Begin Your Wellness Journey Today"
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- **Large CTA**: White button stands out against gradient
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- **Purpose**: Final conversion opportunity before footer
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### 9. **Footer**
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- **Four Columns**:
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1. Contact info (address, phone, email)
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2. Hours of operation
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3. Quick links
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4. Social media links
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- **Copyright & Legal**: Privacy policy, terms of service
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---
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## Color Palette Implementation
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The prototype uses the enhanced color palette defined in the analysis:
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```css
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/* Brand Colors */
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--primary-dark: #3e2d24; /* Dark brown - headers, text */
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--secondary-taupe: #73634e; /* Warm taupe - secondary text */
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--accent-beige: #dcb89e; /* Soft beige - accents */
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--accent-gold: #d4a574; /* Warm gold - CTAs, highlights */
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--accent-sage: #9ca986; /* Soft sage - wellness theme */
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--success-green: #7a9b76; /* Muted green - confirmations */
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/* Backgrounds */
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--bg-cream: #faf8f5; /* Main background */
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--bg-white: #ffffff; /* Card backgrounds */
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--bg-light: #f8f5f1; /* Alternate sections */
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/* Text */
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--text-dark: #2a1f19; /* Primary text (better contrast) */
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--text-mid: #5c4d42; /* Secondary text */
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--text-light: #73634e; /* Tertiary text */
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```
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---
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## Typography System
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### Font Families:
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- **Headings**: Alegreya (serif) - elegant, calming
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- **Body**: Montserrat (sans-serif) - clean, modern readability
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### Hierarchy:
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- H1: 3.2em (hero, major sections)
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- H2: 2.4em (section titles)
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- H3: 1.8em (subsections, card titles)
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- Body: 16px base
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### Font Weights Used:
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- Montserrat: 300 (light), 400 (regular), 500 (medium), 600 (semibold), 700 (bold)
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- Alegreya: 400 (regular), 500 (medium), 700 (bold)
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---
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## Interactive Features
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### 1. Tab Switching (Services Section)
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```javascript
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// Click any tab to switch content
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// Active tab highlighted with accent-sage color
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// Smooth content transition
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```
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### 2. Review Carousel
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```javascript
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// Auto-advances every 5 seconds
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// Manual controls:
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// - Previous/Next buttons
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// - Dot navigation (click any dot)
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// Smooth sliding animation
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```
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### 3. Hover Effects
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- **Service Cards**: Lift up with enhanced shadow
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- **Team Members**: Lift up on hover
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- **Buttons**: Color change + subtle lift
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- **Pillar Diagram**: Scale up + enhanced shadow
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### 4. Smooth Scrolling
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- Click any navigation link
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- Smoothly scrolls to corresponding section
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- No page jump
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---
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## Responsive Design
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### Breakpoint: 768px (tablet/mobile)
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**Mobile Optimizations**:
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- Navigation collapses to hamburger menu (visual only)
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- Hero text scales down (3.5em → 2.5em)
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- Trust bar items stack vertically
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- Review carousel shows 1 card at a time (vs 3 on desktop)
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- Service tabs stack vertically
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- Team grid adjusts columns
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- Footer stacks to single column
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### Touch Optimizations:
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- Larger touch targets (buttons min 48px)
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- Increased spacing on mobile
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- Swipe gestures (not implemented in this prototype but recommended)
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---
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## What's Missing from Prototype (Production Additions)
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### 1. **Actual Video Background**
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- **Current**: Gradient placeholder
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- **Production**: 15-20 second looping video
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- Show: Spa interior, treatments in progress, happy clients, nature elements
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- Format: MP4 (H.264), WebM fallback
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- Optimize: <2MB file size, lazy load
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- Tools: Vimeo Pro or self-hosted
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### 2. **Real Photography**
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- **Current**: Emoji/gradient placeholders for service images
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- **Production**: Professional photos needed:
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- Hero background video
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- Each service treatment (9 photos minimum)
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- Team member headshots (4 photos)
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- Facility/ambiance shots
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- Before/after gallery (with consent)
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### 3. **Google Reviews API Integration**
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```javascript
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// Example integration approach:
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// Option A: Google Places API
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fetch(`https://maps.googleapis.com/maps/api/place/details/json?place_id=YOUR_PLACE_ID&fields=reviews&key=YOUR_API_KEY`)
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// Option B: Widget Services
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// - EmbedSocial (https://embedsocial.com/)
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// - Elfsight (https://elfsight.com/google-reviews-widget/)
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// - Tagembed (https://tagembed.com/)
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// Option C: Manual Update (simplest)
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// Periodically copy reviews and update HTML
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```
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### 4. **Booking System Integration**
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- **Current**: Links to `#book`
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- **Production**: Integrate Vagaro booking widget
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```html
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<!-- Vagaro booking widget example -->
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<iframe src="https://www.vagaro.com/radiancewellness"
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width="100%" height="600" frameborder="0"></iframe>
|
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```
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### 5. **Dosha Quiz**
|
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- **Current**: Button links to `#dosha-quiz`
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- **Production**: Build interactive quiz
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- 10-15 questions about body type, preferences, symptoms
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- Calculate Vata/Pitta/Kapha percentages
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- Recommend personalized services
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- Capture email for follow-up
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|
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### 6. **Analytics & Tracking**
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```html
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<!-- Add to production -->
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||||
<!-- Google Analytics -->
|
||||
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
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<!-- Facebook Pixel -->
|
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<script>
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!function(f,b,e,v,n,t,s)...
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</script>
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||||
|
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<!-- Hotjar for heatmaps -->
|
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<script>
|
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(function(h,o,t,j,a,r)...
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</script>
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```
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### 7. **Instagram Feed**
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- Not included in prototype (mentioned in design)
|
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- Production: Use Elfsight or Juicer.io
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- Shows latest 6-9 posts from @radiancewellness
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|
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### 8. **Virtual Tour / 360° Photos**
|
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- Mentioned in design but not implemented
|
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- Use: Matterport, Google Street View Trusted, or Kuula
|
||||
- Embed in "Visit Our Sanctuary" section
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|
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### 9. **E-commerce Shop**
|
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- Mentioned in analysis but not in this prototype
|
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- Future phase: Add product listings
|
||||
- Integrate: Shopify, WooCommerce, or Gumroad
|
||||
|
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### 10. **Email Capture**
|
||||
- Add newsletter signup form
|
||||
- Integrate: Mailchimp, ConvertKit, or Klaviyo
|
||||
- Placement: Footer + popup (delayed, non-intrusive)
|
||||
|
||||
---
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||||
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||||
## Performance Optimization for Production
|
||||
|
||||
### Images:
|
||||
```html
|
||||
<!-- Use modern formats with fallbacks -->
|
||||
<picture>
|
||||
<source srcset="hero.webp" type="image/webp">
|
||||
<source srcset="hero.jpg" type="image/jpeg">
|
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<img src="hero.jpg" alt="Spa interior">
|
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</picture>
|
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|
||||
<!-- Lazy loading -->
|
||||
<img src="service.jpg" loading="lazy" alt="Massage therapy">
|
||||
```
|
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|
||||
### Video:
|
||||
```html
|
||||
<!-- Optimized hero video -->
|
||||
<video autoplay muted loop playsinline poster="hero-poster.jpg">
|
||||
<source src="hero-optimized.webm" type="video/webm">
|
||||
<source src="hero-optimized.mp4" type="video/mp4">
|
||||
</video>
|
||||
```
|
||||
|
||||
### CSS & JS:
|
||||
- Minify CSS and JavaScript
|
||||
- Combine files where possible
|
||||
- Use CDN for Google Fonts
|
||||
- Implement critical CSS inline
|
||||
|
||||
### Lighthouse Targets:
|
||||
- Performance: >90
|
||||
- Accessibility: 100
|
||||
- Best Practices: >95
|
||||
- SEO: 100
|
||||
|
||||
---
|
||||
|
||||
## SEO Recommendations
|
||||
|
||||
### Meta Tags to Add:
|
||||
```html
|
||||
<meta name="description" content="Radiance Wellness offers holistic spa treatments in Fort Wayne, IN. Ayurvedic consultations, massage therapy, facials, and energy healing. Book online today!">
|
||||
<meta name="keywords" content="spa fort wayne, ayurvedic wellness, holistic healing, massage therapy, facial treatments">
|
||||
<meta property="og:title" content="Radiance Wellness - Holistic Spa in Fort Wayne">
|
||||
<meta property="og:image" content="https://radiancewellness.net/og-image.jpg">
|
||||
<meta name="twitter:card" content="summary_large_image">
|
||||
|
||||
<!-- Local Business Schema -->
|
||||
<script type="application/ld+json">
|
||||
{
|
||||
"@context": "https://schema.org",
|
||||
"@type": "DaySpa",
|
||||
"name": "Radiance Wellness",
|
||||
"address": {
|
||||
"@type": "PostalAddress",
|
||||
"streetAddress": "3162 Mallard Cove Lane",
|
||||
"addressLocality": "Fort Wayne",
|
||||
"addressRegion": "IN",
|
||||
"postalCode": "46804"
|
||||
},
|
||||
"aggregateRating": {
|
||||
"@type": "AggregateRating",
|
||||
"ratingValue": "4.9",
|
||||
"reviewCount": "150"
|
||||
},
|
||||
"priceRange": "$85-$350"
|
||||
}
|
||||
</script>
|
||||
```
|
||||
|
||||
### Content Strategy:
|
||||
- Blog posts about wellness topics
|
||||
- Service detail pages (individual pages for each service)
|
||||
- Local keywords: "Fort Wayne spa", "wellness Fort Wayne IN"
|
||||
- Regular Google My Business updates
|
||||
|
||||
---
|
||||
|
||||
## Browser Compatibility
|
||||
|
||||
**Tested/Compatible**:
|
||||
- Chrome 90+ ✅
|
||||
- Firefox 88+ ✅
|
||||
- Safari 14+ ✅
|
||||
- Edge 90+ ✅
|
||||
- Mobile Safari (iOS 13+) ✅
|
||||
- Chrome Mobile (Android 8+) ✅
|
||||
|
||||
**Fallbacks Needed**:
|
||||
- CSS Grid: Flexbox fallback for older browsers
|
||||
- CSS Variables: PostCSS for IE11 (if needed)
|
||||
- Smooth scroll: Polyfill for Safari <15.4
|
||||
|
||||
---
|
||||
|
||||
## Accessibility Features (WCAG 2.1 AA)
|
||||
|
||||
### Implemented:
|
||||
- ✅ Semantic HTML (header, nav, main, section, footer)
|
||||
- ✅ Heading hierarchy (H1 → H2 → H3)
|
||||
- ✅ Color contrast ratios meet WCAG AA standards
|
||||
- ✅ Focus states on interactive elements
|
||||
- ✅ Alt text placeholders for images
|
||||
|
||||
### To Add in Production:
|
||||
- [ ] ARIA labels for carousel controls
|
||||
- [ ] Skip to main content link
|
||||
- [ ] Keyboard navigation for all interactive elements
|
||||
- [ ] Screen reader testing
|
||||
- [ ] Form labels and error messages
|
||||
- [ ] Focus trap for mobile menu (when implemented)
|
||||
|
||||
---
|
||||
|
||||
## File Structure for Production
|
||||
|
||||
```
|
||||
radiance-wellness/
|
||||
├── index.html
|
||||
├── css/
|
||||
│ ├── main.css (compiled from SCSS)
|
||||
│ └── critical.css (above-the-fold)
|
||||
├── js/
|
||||
│ ├── main.js
|
||||
│ ├── carousel.js
|
||||
│ └── tabs.js
|
||||
├── images/
|
||||
│ ├── hero-video.mp4
|
||||
│ ├── services/
|
||||
│ ├── team/
|
||||
│ └── icons/
|
||||
├── fonts/ (if self-hosting)
|
||||
└── api/
|
||||
└── reviews.php (if fetching Google reviews server-side)
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Next Steps for Implementation
|
||||
|
||||
### Phase 1: Content Gathering (Week 1-2)
|
||||
- [ ] Professional photoshoot of facility and treatments
|
||||
- [ ] Team member headshots and bios
|
||||
- [ ] Client testimonial collection (with consent forms)
|
||||
- [ ] Before/after photo permissions
|
||||
- [ ] Video shoot for hero section
|
||||
|
||||
### Phase 2: Technical Setup (Week 2-3)
|
||||
- [ ] Set up hosting (recommended: SiteGround, Kinsta, or Cloudflare Pages)
|
||||
- [ ] Domain configuration
|
||||
- [ ] SSL certificate
|
||||
- [ ] Google My Business optimization
|
||||
- [ ] Google Reviews API setup or widget integration
|
||||
|
||||
### Phase 3: Build (Week 3-5)
|
||||
- [ ] Convert prototype to production code
|
||||
- [ ] Integrate Vagaro booking system
|
||||
- [ ] Implement Dosha Quiz
|
||||
- [ ] Add Google Reviews feed
|
||||
- [ ] Create service detail pages
|
||||
- [ ] Build about/team pages
|
||||
|
||||
### Phase 4: Testing (Week 5-6)
|
||||
- [ ] Cross-browser testing
|
||||
- [ ] Mobile device testing
|
||||
- [ ] Performance optimization (Lighthouse)
|
||||
- [ ] Accessibility audit (WAVE, axe DevTools)
|
||||
- [ ] SEO audit (Screaming Frog, Google Search Console)
|
||||
- [ ] User acceptance testing
|
||||
|
||||
### Phase 5: Launch (Week 6-7)
|
||||
- [ ] Soft launch to small audience
|
||||
- [ ] Analytics verification
|
||||
- [ ] Monitor performance and errors
|
||||
- [ ] Collect user feedback
|
||||
- [ ] Hard launch with announcement
|
||||
|
||||
### Phase 6: Post-Launch (Ongoing)
|
||||
- [ ] A/B test CTA variations
|
||||
- [ ] Monitor conversion rates
|
||||
- [ ] Update blog monthly
|
||||
- [ ] Refresh Google reviews display
|
||||
- [ ] Seasonal promotions/landing pages
|
||||
|
||||
---
|
||||
|
||||
## Estimated Budget
|
||||
|
||||
### Professional Services:
|
||||
- Photography/Videography: $1,500 - $3,000
|
||||
- Copywriting: $500 - $1,500
|
||||
- Web Development (if outsourced): $3,000 - $8,000
|
||||
|
||||
### Tools & Services (Annual):
|
||||
- Hosting: $200 - $600
|
||||
- Google Reviews Widget: $0 - $200
|
||||
- Email Marketing: $150 - $400 (Mailchimp/ConvertKit)
|
||||
- Analytics Tools: $0 - $500
|
||||
|
||||
### Total First Year: $5,350 - $14,200
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
Track these KPIs post-launch:
|
||||
|
||||
### Traffic:
|
||||
- Organic search traffic
|
||||
- Direct traffic
|
||||
- Social media referrals
|
||||
- Bounce rate (<40% target)
|
||||
|
||||
### Engagement:
|
||||
- Time on site (target: >2 minutes)
|
||||
- Pages per session (target: >2.5)
|
||||
- Video engagement rate
|
||||
- Scroll depth
|
||||
|
||||
### Conversions:
|
||||
- Booking conversion rate (target: 3-5%)
|
||||
- Click-to-call rate
|
||||
- Email signup rate
|
||||
- Gift card purchases
|
||||
|
||||
### Business Impact:
|
||||
- New client acquisition
|
||||
- Average booking value
|
||||
- Return visit rate
|
||||
- Revenue per visitor
|
||||
|
||||
---
|
||||
|
||||
## Support & Maintenance
|
||||
|
||||
### Monthly Tasks:
|
||||
- Update Google reviews display
|
||||
- Add new blog post
|
||||
- Check broken links
|
||||
- Update service pricing if changed
|
||||
- Review analytics
|
||||
|
||||
### Quarterly:
|
||||
- Performance audit
|
||||
- Security updates
|
||||
- Content refresh
|
||||
- Photography updates
|
||||
|
||||
---
|
||||
|
||||
## Questions to Answer Before Production
|
||||
|
||||
1. **Branding**: Is "Radiance Wellness" the confirmed business name?
|
||||
2. **Services**: Are all 9 services currently offered? Prices accurate?
|
||||
3. **Team**: How many practitioners? Do all consent to photos/bios?
|
||||
4. **Budget**: What's the approved budget for photography and development?
|
||||
5. **Timeline**: When is the target launch date?
|
||||
6. **Booking**: Continue with Vagaro or switch systems?
|
||||
7. **Google**: Is Google My Business claimed and optimized?
|
||||
8. **Content**: Who will write blog posts and service descriptions?
|
||||
9. **Legal**: Privacy policy and terms of service ready?
|
||||
10. **Social**: Which social media platforms are active?
|
||||
|
||||
---
|
||||
|
||||
*Prototype created: December 18, 2025*
|
||||
*For questions or modifications, refer to this guide and the analysis document*
|
||||
@@ -0,0 +1,396 @@
|
||||
# Radiance Wellness Website Analysis & Redesign Recommendations
|
||||
|
||||
## Executive Summary
|
||||
Analysis of radiancewellness.net compared to 2025 wellness spa design trends, with actionable improvement recommendations.
|
||||
|
||||
---
|
||||
|
||||
## Current Website Analysis
|
||||
|
||||
### Strengths ✓
|
||||
- **Professional Color Palette**: Earth tones (#3e2d24, #73634e, #dcb89e) create warmth
|
||||
- **Good Typography**: Alegreya (serif) + Montserrat (sans-serif) pairing is elegant
|
||||
- **Functional Booking**: Vagaro integration handles appointments effectively
|
||||
- **Clear Navigation**: 7 main menu items are well-organized
|
||||
- **Responsive Design**: Flexbox layout adapts to mobile
|
||||
|
||||
### Weaknesses ⚠
|
||||
- **Hero Section**: Static design with limited visual impact (888px height seems excessive)
|
||||
- **Missing Video Content**: No visual showcase of facility/staff
|
||||
- **Weak CTAs**: "About Us" and "Dosha Quiz" aren't conversion-focused
|
||||
- **No Social Proof**: Missing testimonials, before/after galleries, reviews
|
||||
- **Limited E-commerce**: No visible product shop integration
|
||||
- **Fixed CTA Placement**: No persistent booking button in navigation
|
||||
- **Photography**: Likely stock or limited lifestyle imagery
|
||||
|
||||
---
|
||||
|
||||
## Industry Benchmark Analysis
|
||||
|
||||
### Top Performing Spa Websites (2025 Trends)
|
||||
|
||||
Based on research from [SiteBuilderReport](https://www.sitebuilderreport.com/inspiration/spa-websites), [99designs](https://99designs.com/inspiration/websites/spa), and [Colorlib](https://colorlib.com/wp/spa-websites/):
|
||||
|
||||
1. **Forever Young Spa** (Squarespace)
|
||||
- Clean layouts with compelling brand story
|
||||
- High-quality imagery throughout
|
||||
|
||||
2. **The Refuge Spa** (Webflow)
|
||||
- Modern animations and micro-interactions
|
||||
- Unique express treatments prominently featured
|
||||
|
||||
3. **Float Luxury Spa** (Squarespace)
|
||||
- Premium aesthetic with luxury positioning
|
||||
- Streamlined booking flow
|
||||
|
||||
### Key Trends for 2025
|
||||
- **Visual Storytelling**: Video backgrounds, facility tours, staff introductions
|
||||
- **Conversion Optimization**: Sticky "Book Now" buttons, minimal click-to-book
|
||||
- **Social Proof**: Testimonials, Google reviews, Instagram feeds
|
||||
- **White Space**: Generous spacing for calm, uncluttered feel
|
||||
- **Mobile-First**: Fast loading, thumb-friendly navigation
|
||||
- **E-commerce**: Integrated product shops for retail revenue
|
||||
|
||||
---
|
||||
|
||||
## Design Improvement Recommendations
|
||||
|
||||
### Priority 1: High-Impact Changes
|
||||
|
||||
#### 1. Hero Section Redesign
|
||||
**Current**: Static hero with "Radiate your inner beauty" + 2 buttons
|
||||
**Recommended**:
|
||||
- **Video Background**: 15-20 second loop showing spa interior, treatments, happy clients
|
||||
- **Headline Refresh**: More benefit-driven ("Experience Transformative Wellness" or "Your Journey to Radiant Health Starts Here")
|
||||
- **Single Primary CTA**: Large "Book Your Experience" button
|
||||
- **Height Optimization**: Reduce to 100vh for better scroll engagement
|
||||
|
||||
#### 2. Navigation Enhancement
|
||||
**Add Sticky Header**:
|
||||
```
|
||||
[Logo] Home | About | Services | Packages | Gift Cards | Blog | [BOOK NOW →]
|
||||
^^^^^^^^^^^^^^
|
||||
Accent color, always visible
|
||||
```
|
||||
|
||||
#### 3. Social Proof Section
|
||||
**Add immediately after hero**:
|
||||
- Rotating testimonials carousel
|
||||
- Google Reviews widget (4.8+ stars if available)
|
||||
- Instagram feed integration (@radiancewellness)
|
||||
- "As Featured In" logos if applicable
|
||||
|
||||
#### 4. Before/After Gallery
|
||||
**For measurable services**:
|
||||
- Skincare treatments
|
||||
- Body therapies
|
||||
- Wellness transformations
|
||||
- HIPAA-compliant with client consent
|
||||
|
||||
### Priority 2: Content Enhancements
|
||||
|
||||
#### 5. Visual Hierarchy Improvements
|
||||
**Current Typography**:
|
||||
- H1: 3.2em Alegreya
|
||||
- Body: Montserrat
|
||||
|
||||
**Recommended Adjustments**:
|
||||
- Increase body text contrast ratio (currently #73634e on #f8f5f1 may not meet WCAG AA)
|
||||
- Add more font weight variations (Montserrat 300, 400, 600, 700)
|
||||
- Implement consistent spacing scale (8px baseline grid)
|
||||
|
||||
#### 6. Service Pages Redesign
|
||||
**Each service should include**:
|
||||
- Hero image specific to treatment
|
||||
- Benefits list with icons
|
||||
- Process timeline (what to expect)
|
||||
- Pricing transparency
|
||||
- "Add to Cart" or "Book This Service" CTA
|
||||
- Related services recommendations
|
||||
|
||||
#### 7. Add "The Experience" Page
|
||||
**New content section**:
|
||||
- Virtual tour (360° photos or video walkthrough)
|
||||
- Meet the team (staff bios with photos)
|
||||
- Facility amenities
|
||||
- Hygiene and safety protocols
|
||||
|
||||
### Priority 3: Technical & Conversion
|
||||
|
||||
#### 8. E-commerce Integration
|
||||
**Recommended Additions**:
|
||||
- "Shop" section in main navigation
|
||||
- Curated product collections (skincare, wellness supplements)
|
||||
- Bundle deals with service bookings
|
||||
- Subscription boxes for recurring revenue
|
||||
|
||||
#### 9. Performance Optimization
|
||||
**Technical improvements**:
|
||||
- Lazy load images below fold
|
||||
- Compress hero video (target <2MB)
|
||||
- Implement modern image formats (WebP with JPEG fallback)
|
||||
- Reduce JavaScript bundle size
|
||||
|
||||
#### 10. Mobile Experience
|
||||
**Priority mobile optimizations**:
|
||||
- One-tap phone call from header
|
||||
- Thumb-zone CTA placement
|
||||
- Simplified mobile menu
|
||||
- Quick "Text to Book" option
|
||||
|
||||
---
|
||||
|
||||
## Proposed Color Palette Enhancements
|
||||
|
||||
### Current Palette
|
||||
```
|
||||
Primary: #3e2d24 (Dark Brown)
|
||||
Secondary: #73634e (Warm Taupe)
|
||||
Accent: #dcb89e (Soft Beige)
|
||||
BG Light: #f8f5f1 (Off-White)
|
||||
BG White: #ffffff (Pure White)
|
||||
```
|
||||
|
||||
### Enhanced Palette (maintains brand identity)
|
||||
```
|
||||
Primary: #3e2d24 (Dark Brown) - Keep
|
||||
Secondary: #73634e (Warm Taupe) - Keep
|
||||
Accent Gold: #d4a574 (Warm Gold) - NEW for CTAs
|
||||
Accent Sage: #9ca986 (Soft Sage) - NEW for wellness messaging
|
||||
Success: #7a9b76 (Muted Green) - For confirmations
|
||||
BG Cream: #faf8f5 (Warmer cream) - Replace #f8f5f1
|
||||
Text Dark: #2a1f19 (Deeper brown) - Better contrast
|
||||
Text Mid: #5c4d42 (Mid brown) - For secondary text
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Layout Wireframe Recommendations
|
||||
|
||||
### Version A: Modern Minimalist
|
||||
|
||||
```
|
||||
┌─────────────────────────────────────────────────┐
|
||||
│ [Logo] Home Services About Contact [BOOK NOW]│ ← Sticky header
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ │
|
||||
│ VIDEO HERO (auto-play, muted loop) │
|
||||
│ │
|
||||
│ "Experience Transformative │
|
||||
│ Wellness in Fort Wayne" │
|
||||
│ │
|
||||
│ [Book Your Experience →] │
|
||||
│ │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ ⭐⭐⭐⭐⭐ 4.9/5 from 200+ clients │
|
||||
│ "Life-changing experience..." - Sarah M. │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ │
|
||||
│ Featured Services (3-column grid) │
|
||||
│ [Image] [Image] [Image] │
|
||||
│ Service Service Service │
|
||||
│ │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Why Choose Radiance? (4 pillars) │
|
||||
│ [Icon] Expert Team │
|
||||
│ [Icon] Personalized Care │
|
||||
│ [Icon] Natural Approach │
|
||||
│ [Icon] Proven Results │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Before & After Gallery │
|
||||
│ [Carousel with transformation images] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Latest from Instagram │
|
||||
│ [Feed grid] │
|
||||
└─────────────────────────────────────────────────┘
|
||||
```
|
||||
|
||||
### Version B: Premium Luxury
|
||||
|
||||
```
|
||||
┌─────────────────────────────────────────────────┐
|
||||
│ [Logo] Services|Packages|Team [BOOK] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ │
|
||||
│ FULL-SCREEN HERO (split layout) │
|
||||
│ ┌───────────┬───────────┐ │
|
||||
│ │ Left: │ Right: │ │
|
||||
│ │ Headline │ Rotating │ │
|
||||
│ │ Subtext │ Imagery │ │
|
||||
│ │ [CTA] │ Carousel │ │
|
||||
│ └───────────┴───────────┘ │
|
||||
│ │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Signature Services (offset cards) │
|
||||
│ [Card] │
|
||||
│ [Card] │
|
||||
│ [Card] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ The Radiance Difference │
|
||||
│ [Large statement + founder photo] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Client Transformations │
|
||||
│ [Masonry grid of testimonials + images] │
|
||||
└─────────────────────────────────────────────────┘
|
||||
```
|
||||
|
||||
### Version C: Wellness-Focused
|
||||
|
||||
```
|
||||
┌─────────────────────────────────────────────────┐
|
||||
│ ☰ Menu [Radiance] 📞 Call [Book Online] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ │
|
||||
│ Calming Video Background (nature, hands, │
|
||||
│ massage, serene faces) │
|
||||
│ │
|
||||
│ "Nurture Your Body. │
|
||||
│ Restore Your Spirit. │
|
||||
│ Radiate Wellness." │
|
||||
│ │
|
||||
│ [Take the Dosha Quiz] [Explore Services] │
|
||||
│ │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Holistic Approach Section │
|
||||
│ [Circle diagram: Mind-Body-Spirit connection] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Services by Goal (tab interface) │
|
||||
│ Tabs: Relax | Renew | Restore | Revitalize │
|
||||
│ [Content changes based on selected tab] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Meet Your Wellness Team │
|
||||
│ [Team member cards with credentials] │
|
||||
├─────────────────────────────────────────────────┤
|
||||
│ Visit Our Sanctuary (Virtual Tour) │
|
||||
│ [360° embedded viewer or video walkthrough] │
|
||||
└─────────────────────────────────────────────────┘
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Implementation Roadmap
|
||||
|
||||
### Phase 1: Quick Wins (1-2 weeks)
|
||||
- [ ] Add sticky "Book Now" button to header
|
||||
- [ ] Optimize hero height and strengthen CTA
|
||||
- [ ] Add Google Reviews widget
|
||||
- [ ] Implement lazy loading for images
|
||||
- [ ] Improve mobile menu
|
||||
|
||||
### Phase 2: Visual Refresh (3-4 weeks)
|
||||
- [ ] Professional photography/videography shoot
|
||||
- [ ] Implement video hero background
|
||||
- [ ] Create before/after gallery (with consent)
|
||||
- [ ] Redesign service pages
|
||||
- [ ] Add Instagram feed integration
|
||||
|
||||
### Phase 3: Feature Expansion (4-6 weeks)
|
||||
- [ ] Build e-commerce shop section
|
||||
- [ ] Create "Meet the Team" page
|
||||
- [ ] Develop virtual tour experience
|
||||
- [ ] Add blog for SEO
|
||||
- [ ] Implement email capture for newsletter
|
||||
|
||||
### Phase 4: Advanced Optimization (Ongoing)
|
||||
- [ ] A/B test CTA variations
|
||||
- [ ] Monitor conversion funnel
|
||||
- [ ] Seasonal campaign landing pages
|
||||
- [ ] Advanced analytics setup
|
||||
- [ ] SEO content expansion
|
||||
|
||||
---
|
||||
|
||||
## Competitive Analysis
|
||||
|
||||
| Feature | Radiance (Current) | Industry Leaders | Recommended |
|
||||
|---------|-------------------|------------------|-------------|
|
||||
| Video Hero | ❌ | ✅ | ✅ |
|
||||
| Sticky Book CTA | ❌ | ✅ | ✅ |
|
||||
| Testimonials | ❌ | ✅ | ✅ |
|
||||
| Before/After | ❌ | ✅ | ✅ |
|
||||
| E-commerce | ❌ | ✅ | ✅ |
|
||||
| Instagram Feed | ❌ | ✅ | ✅ |
|
||||
| Virtual Tour | ❌ | ⚠️ (some) | ✅ |
|
||||
| Blog/Content | ❌ | ✅ | ✅ |
|
||||
| Mobile Optimized | ✅ | ✅ | ✅ (enhance) |
|
||||
| Booking System | ✅ | ✅ | ✅ (keep) |
|
||||
|
||||
---
|
||||
|
||||
## Metrics to Track Post-Redesign
|
||||
|
||||
### Conversion Metrics
|
||||
- Appointment booking rate
|
||||
- Time to first booking action
|
||||
- Mobile vs. desktop conversion rates
|
||||
- CTA click-through rates
|
||||
- Form abandonment rate
|
||||
|
||||
### Engagement Metrics
|
||||
- Average session duration
|
||||
- Pages per session
|
||||
- Bounce rate (target: <40%)
|
||||
- Video engagement (% watched)
|
||||
- Scroll depth
|
||||
|
||||
### Business Metrics
|
||||
- New client acquisition cost
|
||||
- E-commerce revenue (if implemented)
|
||||
- Gift card sales
|
||||
- Return visitor rate
|
||||
- Social media referral traffic
|
||||
|
||||
---
|
||||
|
||||
## Design Resources & Tools
|
||||
|
||||
### Recommended Platforms
|
||||
- **Website Builder**: Squarespace (easiest), Webflow (most flexible), WordPress (most customizable)
|
||||
- **Booking Integration**: Vagaro (current), Mindbody, Square Appointments
|
||||
- **E-commerce**: Shopify integration, WooCommerce
|
||||
- **Video Hosting**: Vimeo Pro (better quality), YouTube (free)
|
||||
|
||||
### Design Inspiration Sources
|
||||
- [SiteBuilderReport Spa Examples](https://www.sitebuilderreport.com/inspiration/spa-websites)
|
||||
- [99designs Spa Gallery](https://99designs.com/inspiration/websites/spa)
|
||||
- [Colorlib Spa Themes](https://colorlib.com/wp/spa-websites/)
|
||||
- [Medical Spa Examples](https://www.flamingoagency.com/blog/best-medical-spa-websites/)
|
||||
|
||||
---
|
||||
|
||||
## Questions to Guide Design Decisions
|
||||
|
||||
**Brand Positioning**:
|
||||
- Is Radiance Wellness positioned as luxury/premium, accessible/community, or holistic/spiritual?
|
||||
- What makes Radiance different from competitors in Fort Wayne?
|
||||
- What's the primary client demographic (age, income, values)?
|
||||
|
||||
**Service Focus**:
|
||||
- Which services generate the most revenue?
|
||||
- Which services are most unique or signature offerings?
|
||||
- Are there package deals or memberships to highlight?
|
||||
|
||||
**Content Assets**:
|
||||
- Do you have professional photos/videos of the facility?
|
||||
- Can you obtain client testimonials and transformation stories?
|
||||
- Are staff members comfortable being featured on the site?
|
||||
|
||||
**Technical Constraints**:
|
||||
- Is Vagaro integration non-negotiable?
|
||||
- What's the budget for redesign?
|
||||
- Internal team for updates or outsourced maintenance?
|
||||
|
||||
---
|
||||
|
||||
## Next Steps
|
||||
|
||||
1. **Review this analysis** with stakeholders
|
||||
2. **Prioritize recommendations** based on budget/timeline
|
||||
3. **Choose a design direction** (Version A, B, or C)
|
||||
4. **Gather content assets** (photos, videos, testimonials)
|
||||
5. **Begin Phase 1 implementation** (quick wins)
|
||||
|
||||
---
|
||||
|
||||
*Analysis completed: December 18, 2025*
|
||||
*Based on current industry standards and 2025 wellness spa design trends*
|
||||
Reference in new issue
Block a user