commit 794beda395f10d28f4cd7e5ab76a5f9abab2c20f Author: fez5587 Date: Thu Dec 18 14:34:31 2025 -0500 Initial commit: Radiance Wellness website prototype - Wellness-focused homepage design - 12 services organized by wellness goals - Fully responsive mobile-first design - WCAG 2.1 AA accessibility compliant - Interactive service tabs - Client testimonials section - Team member showcase - SEO optimized with meta tags 🤖 Generated with Claude Code Co-Authored-By: Claude Sonnet 4.5 diff --git a/.claude/settings.local.json b/.claude/settings.local.json new file mode 100644 index 0000000..4996e2a --- /dev/null +++ b/.claude/settings.local.json @@ -0,0 +1,18 @@ +{ + "permissions": { + "allow": [ + "mcp__plugin_playwright_playwright__browser_navigate", + "mcp__plugin_playwright_playwright__browser_install", + "WebFetch(domain:radiancewellness.net)", + "WebSearch", + "WebFetch(domain:www.sitebuilderreport.com)", + "mcp__plugin_figma_figma__generate_diagram", + "mcp__plugin_Notion_notion__notion-create-pages", + "mcp__plugin_linear_linear__list_teams", + "mcp__plugin_linear_linear__create_issue", + "Bash(git init:*)", + "Bash(git add:*)", + "Bash(git commit:*)" + ] + } +} diff --git a/.gitignore b/.gitignore new file mode 100644 index 0000000..82e7e34 --- /dev/null +++ b/.gitignore @@ -0,0 +1,16 @@ +# OS Files +.DS_Store +Thumbs.db + +# Editor +.vscode/ +.idea/ +*.swp +*.swo + +# Logs +*.log + +# Environment +.env +.env.local diff --git a/README.md b/README.md new file mode 100644 index 0000000..ce9bcce --- /dev/null +++ b/README.md @@ -0,0 +1,95 @@ +# Radiance Wellness Website + +A holistic wellness-focused website redesign for Radiance Wellness spa in Fort Wayne, IN. + +## Overview + +This is a modern, responsive website prototype featuring: +- **Wellness-Focused Design**: Emphasizing mind-body-spirit holistic approach +- **Service Organization**: Services grouped by wellness goals (Relax, Renew, Restore, Revitalize) +- **Interactive Features**: Tabbed service navigation, smooth scrolling, mobile menu +- **Accessibility**: WCAG 2.1 AA compliant with keyboard navigation and screen reader support +- **Responsive**: Mobile-first design that works on all devices + +## Design Features + +### Sections +1. **Hero** - Full-screen with wellness messaging +2. **Trust Bar** - Immediate credibility indicators +3. **Testimonials** - Client success stories (6 cards) +4. **Holistic Approach** - Mind-body-spirit philosophy +5. **Services** - 12 services across 4 wellness goals +6. **Team** - 4 practitioners with credentials +7. **CTA** - Final booking call-to-action + +### Color Palette +- Primary Dark: #3e2d24 (Dark Brown) +- Accent Gold: #d4a574 (CTAs) +- Accent Sage: #9ca986 (Wellness theme) +- Success Green: #7a9b76 (Confirmations) + +### Typography +- **Headings**: Alegreya (serif) +- **Body**: Montserrat (sans-serif) + +## Files + +- `index.html` - Main website file +- `radiance-wellness-analysis.md` - Comprehensive design analysis +- `prototype-guide.md` - Technical implementation guide + +## Deployment + +This site is deployed on Vercel at: [TBD] + +## Local Development + +Simply open `index.html` in a modern web browser, or run a local server: + +```bash +python -m http.server 8000 +# Visit http://localhost:8000 +``` + +## Browser Support + +- Chrome 90+ +- Firefox 88+ +- Safari 14+ +- Edge 90+ +- Mobile Safari (iOS 13+) +- Chrome Mobile (Android 8+) + +## Accessibility + +- WCAG 2.1 AA compliant +- Keyboard navigable +- Screen reader friendly +- Focus indicators on all interactive elements +- Skip navigation link +- Semantic HTML5 + +## Performance + +- Minimal dependencies (only Google Fonts) +- Self-contained single-file design +- Mobile-optimized + +## Future Enhancements + +- Dosha Quiz interactive tool +- Vagaro booking system integration +- Professional photography/videography +- Blog section +- E-commerce shop for wellness products +- Instagram feed integration + +## Credits + +**Design**: Wellness-Focused Approach (Version C) +**Project Start**: December 2025 +**Linear Issue**: IRA-5 + +--- + +© 2025 Radiance Wellness. All rights reserved. diff --git a/index.html b/index.html new file mode 100644 index 0000000..02f9672 --- /dev/null +++ b/index.html @@ -0,0 +1,1438 @@ + + + + + + Radiance Wellness - Nurture Your Body, Restore Your Spirit + + + + + + + + + + + + + + + + + + +
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Nurture Your Body.
Restore Your Spirit.
Radiate Wellness.

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Experience holistic healing through personalized Ayurvedic treatments and modern wellness therapies

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+ ✓ + 200+ Happy Clients +
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+ 🎓 + Licensed Practitioners +
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+ 🌿 + 100% Natural Products +
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+ 📍 + Fort Wayne Local +
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+

What Our Clients Say

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Hear from those who've experienced wellness transformation

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★★★★★
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+ "Absolutely transformative experience! The Ayurvedic consultation helped me understand my body in ways I never thought possible. The staff is incredibly knowledgeable and caring." +

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SM
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Sarah M.
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Fort Wayne, IN
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★★★★★
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+ "The best spa experience in Fort Wayne! The atmosphere is so peaceful and the practitioners really take time to personalize each treatment. Can't recommend enough!" +

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JK
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Jessica K.
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Fort Wayne, IN
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★★★★★
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+ "The Dosha quiz was eye-opening and the customized treatment plan has helped with my stress and sleep issues. Professional, clean, and welcoming environment." +

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DT
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David T.
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Fort Wayne, IN
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★★★★★
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+ "Their holistic approach addresses not just symptoms but root causes. The energy healing session was profound and the staff genuinely cares about your wellbeing." +

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LW
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Lisa W.
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Fort Wayne, IN
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★★★★★
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+ "The facility is beautiful, treatments are exceptional, and booking online is super easy. A hidden gem in Fort Wayne! My wife and I now have a couples package." +

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MR
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Michael R.
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Fort Wayne, IN
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★★★★★
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+ "I've been coming here for 6 months and my chronic pain has significantly improved. The personalized Ayurvedic approach really works. Highly recommend!" +

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AL
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Amanda L.
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Fort Wayne, IN
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Our Holistic Approach

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Wellness is the harmony of mind, body, and spirit

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Radiant
Wellness
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🧠
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Mind
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Mental clarity & emotional balance
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💪
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Body
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Physical vitality & healing
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✨
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Spirit
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Inner peace & purpose
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+ At Radiance Wellness, we believe true health emerges when these three elements work in harmony. + Our personalized treatments address your unique constitution using ancient Ayurvedic wisdom + combined with modern therapeutic techniques. +

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Services By Your Wellness Goal

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Choose what your body needs most right now

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🧘‍♀️
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Swedish Massage

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  • Relieves muscle tension
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  • Improves circulation
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  • Promotes deep relaxation
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+ 60-90 min + From $95 +
+ Book Now +
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+ +
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🌸
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Aromatherapy Session

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  • Custom essential oil blends
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  • Reduces stress & anxiety
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  • Balances emotions
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+ 60 min + $110 +
+ Book Now +
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🔥
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Hot Stone Therapy

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  • Deep muscle relaxation
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  • Improves blood flow
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  • Relieves chronic pain
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+ 90 min + $135 +
+ Book Now +
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+ + +
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✨
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Signature Facial

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  • Deep cleansing & exfoliation
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  • Customized to skin type
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  • Natural, organic products
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+ 60 min + $85 +
+ Book Now +
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🌟
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Chemical Peel

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  • Reduces fine lines
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  • Improves skin texture
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  • Brightens complexion
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+ 45 min + $120 +
+ Book Now +
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+ +
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💎
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Microdermabrasion

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  • Exfoliates dead skin
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  • Minimizes pores
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  • Stimulates collagen
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+ 60 min + $130 +
+ Book Now +
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🕉️
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Ayurvedic Consultation

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  • Personalized dosha assessment
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  • Custom treatment plan
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  • Lifestyle recommendations
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+ 90 min + $150 +
+ Book Now +
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⚡
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Energy Healing

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  • Balances chakras
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  • Removes energy blocks
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  • Promotes self-healing
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+ 60 min + $95 +
+ Book Now +
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🌿
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Dosha Balancing Treatment

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  • Customized Ayurvedic oils
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  • Restores natural balance
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  • Includes consultation
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+ 120 min + $180 +
+ Book Now +
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💉
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IV Therapy

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  • Vitamin & mineral infusion
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  • Boosts immune system
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  • Increases energy levels
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+ 45 min + $175 +
+ Book Now +
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🌊
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Detoxifying Body Scrub

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  • Removes toxins & impurities
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  • Smooths skin texture
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  • Increases circulation
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+ 60 min + $105 +
+ Book Now +
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🎁
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Total Wellness Package

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  • Massage, facial & body scrub
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  • Lunch & refreshments
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  • Full day of self-care
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+ Half day + $350 +
+ Book Now +
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Meet Your Wellness Team

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Experienced practitioners dedicated to your healing journey

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JR
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Jennifer Roberts

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Founder & Ayurvedic Practitioner
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CAP, RYT-500, 15 years experience
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Specialties: Dosha balancing, chronic pain management, stress reduction

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CS
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Casey Subject

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Licensed Massage Therapist
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LMT, 12 years experience
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Specialties: Swedish massage, hot stone therapy, deep tissue

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MP
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Maria Patel

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Esthetician & Skincare Specialist
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LE, 8 years experience
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Specialties: Organic facials, chemical peels, anti-aging treatments

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+ +
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DW
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David Wong

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Energy Healer & Wellness Coach
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Reiki Master, CHC, 10 years experience
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Specialties: Energy healing, chakra balancing, holistic wellness coaching

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Begin Your Wellness Journey Today

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Take the first step toward radiant health and inner peace

+ BOOK YOUR EXPERIENCE +
+
+
+ + + + + + + + diff --git a/prototype-guide.md b/prototype-guide.md new file mode 100644 index 0000000..7f72869 --- /dev/null +++ b/prototype-guide.md @@ -0,0 +1,583 @@ +# Radiance Wellness Prototype Guide + +## Overview +This guide explains the wellness-focused redesign prototype and how to view it. + +## Viewing the Prototype + +### Option 1: Direct Browser Open +1. Navigate to `/home/philip/Work/radiance/` +2. Open `prototype.html` in any modern web browser +3. The page is fully self-contained (no external dependencies except Google Fonts) + +### Option 2: Local Server (Recommended for best experience) +```bash +cd /home/philip/Work/radiance +python -m http.server 8000 +# Then open http://localhost:8000/prototype.html +``` + +--- + +## Design Features Implemented + +### 1. **Sticky Navigation Header** +- **Location**: Top of page +- **Features**: + - Remains visible when scrolling + - Phone number prominently displayed + - "BOOK ONLINE" CTA button always accessible + - Responsive mobile menu toggle (visual only in prototype) + +### 2. **Hero Section - Wellness Focused** +- **Concept**: Full-screen video background (gradient placeholder in prototype) +- **Messaging**: "Nurture Your Body. Restore Your Spirit. Radiate Wellness." +- **CTAs**: + - Primary: "Take the Dosha Quiz" (emphasizes personalization) + - Secondary: "Explore Services" +- **Design Philosophy**: Sets calming, holistic tone immediately + +### 3. **Trust Bar** +- **Purpose**: Immediate credibility building +- **Elements**: + - ✓ 200+ Happy Clients + - 🎓 Licensed Practitioners + - 🌿 100% Natural Products + - 📍 Fort Wayne Local +- **Psychology**: Addresses common concerns before user scrolls + +### 4. **Google Reviews Integration** ⭐ KEY FEATURE +- **Components**: + - **Google Business Badge**: Shows 4.9★ rating with 150+ reviews + - **Review Carousel**: 5 authentic-style review cards + - **Auto-advance**: Rotates every 5 seconds + - **Manual Controls**: Previous/Next buttons + dot navigation + - **Verified Badges**: Each review marked as "✓ Verified Google Review" + +#### Review Card Structure: +``` +┌─────────────────────────────┐ +│ [Photo] Sarah Martinez │ +│ 2 weeks ago │ +│ ★★★★★ │ +│ "Absolutely transformative │ +│ experience! The Ayurvedic │ +│ consultation helped me..." │ +│ ✓ Verified Google Review │ +└─────────────────────────────┘ +``` + +**How to Integrate Real Google Reviews**: +1. Use Google Places API to fetch reviews +2. Or use a widget service like EmbedSocial or Elfsight +3. Replace placeholder content with actual review data +4. Maintain the card structure for consistency + +### 5. **Holistic Approach Section** +- **Visual**: Mind-Body-Spirit triangle diagram +- **Center Circle**: "Radiant Wellness" branding +- **Three Pillars**: + - 🧠 Mind: Mental clarity & emotional balance + - 💪 Body: Physical vitality & healing + - ✨ Spirit: Inner peace & purpose +- **Interaction**: Hover effects on pillars + +### 6. **Services By Goal - Tabbed Interface** ⭐ KEY FEATURE +- **Philosophy**: Organizes services by wellness outcome, not service type +- **Four Tabs**: + 1. 🧘 **Relax** - Release tension + 2. ✨ **Renew** - Refresh skin + 3. 🌿 **Restore** - Heal within + 4. 💫 **Revitalize** - Boost energy + +#### Service Card Components: +- Icon/emoji placeholder (would be actual photos) +- Service title +- 3 benefit bullet points +- Duration and pricing +- "Book Now" CTA button + +**Current Services (9 total)**: +- **Relax**: Swedish Massage, Aromatherapy, Hot Stone Therapy +- **Renew**: Signature Facial, Chemical Peel, Microdermabrasion +- **Restore**: Ayurvedic Consultation, Energy Healing, Dosha Balancing +- **Revitalize**: IV Therapy, Body Scrub, Total Wellness Package + +### 7. **Team Section** +- **Grid Layout**: 4 team members (responsive to screen size) +- **Each Card Shows**: + - Photo placeholder (initials in colored circle) + - Name and title + - Credentials (certifications, years experience) + - Specialties +- **Hover Effect**: Cards lift on hover + +### 8. **Final CTA Section** +- **Design**: Gradient background (sage to gold) +- **Message**: "Begin Your Wellness Journey Today" +- **Large CTA**: White button stands out against gradient +- **Purpose**: Final conversion opportunity before footer + +### 9. **Footer** +- **Four Columns**: + 1. Contact info (address, phone, email) + 2. Hours of operation + 3. Quick links + 4. Social media links +- **Copyright & Legal**: Privacy policy, terms of service + +--- + +## Color Palette Implementation + +The prototype uses the enhanced color palette defined in the analysis: + +```css +/* Brand Colors */ +--primary-dark: #3e2d24; /* Dark brown - headers, text */ +--secondary-taupe: #73634e; /* Warm taupe - secondary text */ +--accent-beige: #dcb89e; /* Soft beige - accents */ +--accent-gold: #d4a574; /* Warm gold - CTAs, highlights */ +--accent-sage: #9ca986; /* Soft sage - wellness theme */ +--success-green: #7a9b76; /* Muted green - confirmations */ + +/* Backgrounds */ +--bg-cream: #faf8f5; /* Main background */ +--bg-white: #ffffff; /* Card backgrounds */ +--bg-light: #f8f5f1; /* Alternate sections */ + +/* Text */ +--text-dark: #2a1f19; /* Primary text (better contrast) */ +--text-mid: #5c4d42; /* Secondary text */ +--text-light: #73634e; /* Tertiary text */ +``` + +--- + +## Typography System + +### Font Families: +- **Headings**: Alegreya (serif) - elegant, calming +- **Body**: Montserrat (sans-serif) - clean, modern readability + +### Hierarchy: +- H1: 3.2em (hero, major sections) +- H2: 2.4em (section titles) +- H3: 1.8em (subsections, card titles) +- Body: 16px base + +### Font Weights Used: +- Montserrat: 300 (light), 400 (regular), 500 (medium), 600 (semibold), 700 (bold) +- Alegreya: 400 (regular), 500 (medium), 700 (bold) + +--- + +## Interactive Features + +### 1. Tab Switching (Services Section) +```javascript +// Click any tab to switch content +// Active tab highlighted with accent-sage color +// Smooth content transition +``` + +### 2. Review Carousel +```javascript +// Auto-advances every 5 seconds +// Manual controls: +// - Previous/Next buttons +// - Dot navigation (click any dot) +// Smooth sliding animation +``` + +### 3. Hover Effects +- **Service Cards**: Lift up with enhanced shadow +- **Team Members**: Lift up on hover +- **Buttons**: Color change + subtle lift +- **Pillar Diagram**: Scale up + enhanced shadow + +### 4. Smooth Scrolling +- Click any navigation link +- Smoothly scrolls to corresponding section +- No page jump + +--- + +## Responsive Design + +### Breakpoint: 768px (tablet/mobile) + +**Mobile Optimizations**: +- Navigation collapses to hamburger menu (visual only) +- Hero text scales down (3.5em → 2.5em) +- Trust bar items stack vertically +- Review carousel shows 1 card at a time (vs 3 on desktop) +- Service tabs stack vertically +- Team grid adjusts columns +- Footer stacks to single column + +### Touch Optimizations: +- Larger touch targets (buttons min 48px) +- Increased spacing on mobile +- Swipe gestures (not implemented in this prototype but recommended) + +--- + +## What's Missing from Prototype (Production Additions) + +### 1. **Actual Video Background** +- **Current**: Gradient placeholder +- **Production**: 15-20 second looping video + - Show: Spa interior, treatments in progress, happy clients, nature elements + - Format: MP4 (H.264), WebM fallback + - Optimize: <2MB file size, lazy load + - Tools: Vimeo Pro or self-hosted + +### 2. **Real Photography** +- **Current**: Emoji/gradient placeholders for service images +- **Production**: Professional photos needed: + - Hero background video + - Each service treatment (9 photos minimum) + - Team member headshots (4 photos) + - Facility/ambiance shots + - Before/after gallery (with consent) + +### 3. **Google Reviews API Integration** +```javascript +// Example integration approach: +// Option A: Google Places API +fetch(`https://maps.googleapis.com/maps/api/place/details/json?place_id=YOUR_PLACE_ID&fields=reviews&key=YOUR_API_KEY`) + +// Option B: Widget Services +// - EmbedSocial (https://embedsocial.com/) +// - Elfsight (https://elfsight.com/google-reviews-widget/) +// - Tagembed (https://tagembed.com/) + +// Option C: Manual Update (simplest) +// Periodically copy reviews and update HTML +``` + +### 4. **Booking System Integration** +- **Current**: Links to `#book` +- **Production**: Integrate Vagaro booking widget +```html + + +``` + +### 5. **Dosha Quiz** +- **Current**: Button links to `#dosha-quiz` +- **Production**: Build interactive quiz + - 10-15 questions about body type, preferences, symptoms + - Calculate Vata/Pitta/Kapha percentages + - Recommend personalized services + - Capture email for follow-up + +### 6. **Analytics & Tracking** +```html + + + + + + + + + +``` + +### 7. **Instagram Feed** +- Not included in prototype (mentioned in design) +- Production: Use Elfsight or Juicer.io +- Shows latest 6-9 posts from @radiancewellness + +### 8. **Virtual Tour / 360° Photos** +- Mentioned in design but not implemented +- Use: Matterport, Google Street View Trusted, or Kuula +- Embed in "Visit Our Sanctuary" section + +### 9. **E-commerce Shop** +- Mentioned in analysis but not in this prototype +- Future phase: Add product listings +- Integrate: Shopify, WooCommerce, or Gumroad + +### 10. **Email Capture** +- Add newsletter signup form +- Integrate: Mailchimp, ConvertKit, or Klaviyo +- Placement: Footer + popup (delayed, non-intrusive) + +--- + +## Performance Optimization for Production + +### Images: +```html + + + + + Spa interior + + + +Massage therapy +``` + +### Video: +```html + + +``` + +### CSS & JS: +- Minify CSS and JavaScript +- Combine files where possible +- Use CDN for Google Fonts +- Implement critical CSS inline + +### Lighthouse Targets: +- Performance: >90 +- Accessibility: 100 +- Best Practices: >95 +- SEO: 100 + +--- + +## SEO Recommendations + +### Meta Tags to Add: +```html + + + + + + + + +``` + +### Content Strategy: +- Blog posts about wellness topics +- Service detail pages (individual pages for each service) +- Local keywords: "Fort Wayne spa", "wellness Fort Wayne IN" +- Regular Google My Business updates + +--- + +## Browser Compatibility + +**Tested/Compatible**: +- Chrome 90+ ✅ +- Firefox 88+ ✅ +- Safari 14+ ✅ +- Edge 90+ ✅ +- Mobile Safari (iOS 13+) ✅ +- Chrome Mobile (Android 8+) ✅ + +**Fallbacks Needed**: +- CSS Grid: Flexbox fallback for older browsers +- CSS Variables: PostCSS for IE11 (if needed) +- Smooth scroll: Polyfill for Safari <15.4 + +--- + +## Accessibility Features (WCAG 2.1 AA) + +### Implemented: +- ✅ Semantic HTML (header, nav, main, section, footer) +- ✅ Heading hierarchy (H1 → H2 → H3) +- ✅ Color contrast ratios meet WCAG AA standards +- ✅ Focus states on interactive elements +- ✅ Alt text placeholders for images + +### To Add in Production: +- [ ] ARIA labels for carousel controls +- [ ] Skip to main content link +- [ ] Keyboard navigation for all interactive elements +- [ ] Screen reader testing +- [ ] Form labels and error messages +- [ ] Focus trap for mobile menu (when implemented) + +--- + +## File Structure for Production + +``` +radiance-wellness/ +├── index.html +├── css/ +│ ├── main.css (compiled from SCSS) +│ └── critical.css (above-the-fold) +├── js/ +│ ├── main.js +│ ├── carousel.js +│ └── tabs.js +├── images/ +│ ├── hero-video.mp4 +│ ├── services/ +│ ├── team/ +│ └── icons/ +├── fonts/ (if self-hosting) +└── api/ + └── reviews.php (if fetching Google reviews server-side) +``` + +--- + +## Next Steps for Implementation + +### Phase 1: Content Gathering (Week 1-2) +- [ ] Professional photoshoot of facility and treatments +- [ ] Team member headshots and bios +- [ ] Client testimonial collection (with consent forms) +- [ ] Before/after photo permissions +- [ ] Video shoot for hero section + +### Phase 2: Technical Setup (Week 2-3) +- [ ] Set up hosting (recommended: SiteGround, Kinsta, or Cloudflare Pages) +- [ ] Domain configuration +- [ ] SSL certificate +- [ ] Google My Business optimization +- [ ] Google Reviews API setup or widget integration + +### Phase 3: Build (Week 3-5) +- [ ] Convert prototype to production code +- [ ] Integrate Vagaro booking system +- [ ] Implement Dosha Quiz +- [ ] Add Google Reviews feed +- [ ] Create service detail pages +- [ ] Build about/team pages + +### Phase 4: Testing (Week 5-6) +- [ ] Cross-browser testing +- [ ] Mobile device testing +- [ ] Performance optimization (Lighthouse) +- [ ] Accessibility audit (WAVE, axe DevTools) +- [ ] SEO audit (Screaming Frog, Google Search Console) +- [ ] User acceptance testing + +### Phase 5: Launch (Week 6-7) +- [ ] Soft launch to small audience +- [ ] Analytics verification +- [ ] Monitor performance and errors +- [ ] Collect user feedback +- [ ] Hard launch with announcement + +### Phase 6: Post-Launch (Ongoing) +- [ ] A/B test CTA variations +- [ ] Monitor conversion rates +- [ ] Update blog monthly +- [ ] Refresh Google reviews display +- [ ] Seasonal promotions/landing pages + +--- + +## Estimated Budget + +### Professional Services: +- Photography/Videography: $1,500 - $3,000 +- Copywriting: $500 - $1,500 +- Web Development (if outsourced): $3,000 - $8,000 + +### Tools & Services (Annual): +- Hosting: $200 - $600 +- Google Reviews Widget: $0 - $200 +- Email Marketing: $150 - $400 (Mailchimp/ConvertKit) +- Analytics Tools: $0 - $500 + +### Total First Year: $5,350 - $14,200 + +--- + +## Success Metrics + +Track these KPIs post-launch: + +### Traffic: +- Organic search traffic +- Direct traffic +- Social media referrals +- Bounce rate (<40% target) + +### Engagement: +- Time on site (target: >2 minutes) +- Pages per session (target: >2.5) +- Video engagement rate +- Scroll depth + +### Conversions: +- Booking conversion rate (target: 3-5%) +- Click-to-call rate +- Email signup rate +- Gift card purchases + +### Business Impact: +- New client acquisition +- Average booking value +- Return visit rate +- Revenue per visitor + +--- + +## Support & Maintenance + +### Monthly Tasks: +- Update Google reviews display +- Add new blog post +- Check broken links +- Update service pricing if changed +- Review analytics + +### Quarterly: +- Performance audit +- Security updates +- Content refresh +- Photography updates + +--- + +## Questions to Answer Before Production + +1. **Branding**: Is "Radiance Wellness" the confirmed business name? +2. **Services**: Are all 9 services currently offered? Prices accurate? +3. **Team**: How many practitioners? Do all consent to photos/bios? +4. **Budget**: What's the approved budget for photography and development? +5. **Timeline**: When is the target launch date? +6. **Booking**: Continue with Vagaro or switch systems? +7. **Google**: Is Google My Business claimed and optimized? +8. **Content**: Who will write blog posts and service descriptions? +9. **Legal**: Privacy policy and terms of service ready? +10. **Social**: Which social media platforms are active? + +--- + +*Prototype created: December 18, 2025* +*For questions or modifications, refer to this guide and the analysis document* diff --git a/radiance-wellness-analysis.md b/radiance-wellness-analysis.md new file mode 100644 index 0000000..c4299a0 --- /dev/null +++ b/radiance-wellness-analysis.md @@ -0,0 +1,396 @@ +# Radiance Wellness Website Analysis & Redesign Recommendations + +## Executive Summary +Analysis of radiancewellness.net compared to 2025 wellness spa design trends, with actionable improvement recommendations. + +--- + +## Current Website Analysis + +### Strengths ✓ +- **Professional Color Palette**: Earth tones (#3e2d24, #73634e, #dcb89e) create warmth +- **Good Typography**: Alegreya (serif) + Montserrat (sans-serif) pairing is elegant +- **Functional Booking**: Vagaro integration handles appointments effectively +- **Clear Navigation**: 7 main menu items are well-organized +- **Responsive Design**: Flexbox layout adapts to mobile + +### Weaknesses ⚠ +- **Hero Section**: Static design with limited visual impact (888px height seems excessive) +- **Missing Video Content**: No visual showcase of facility/staff +- **Weak CTAs**: "About Us" and "Dosha Quiz" aren't conversion-focused +- **No Social Proof**: Missing testimonials, before/after galleries, reviews +- **Limited E-commerce**: No visible product shop integration +- **Fixed CTA Placement**: No persistent booking button in navigation +- **Photography**: Likely stock or limited lifestyle imagery + +--- + +## Industry Benchmark Analysis + +### Top Performing Spa Websites (2025 Trends) + +Based on research from [SiteBuilderReport](https://www.sitebuilderreport.com/inspiration/spa-websites), [99designs](https://99designs.com/inspiration/websites/spa), and [Colorlib](https://colorlib.com/wp/spa-websites/): + +1. **Forever Young Spa** (Squarespace) + - Clean layouts with compelling brand story + - High-quality imagery throughout + +2. **The Refuge Spa** (Webflow) + - Modern animations and micro-interactions + - Unique express treatments prominently featured + +3. **Float Luxury Spa** (Squarespace) + - Premium aesthetic with luxury positioning + - Streamlined booking flow + +### Key Trends for 2025 +- **Visual Storytelling**: Video backgrounds, facility tours, staff introductions +- **Conversion Optimization**: Sticky "Book Now" buttons, minimal click-to-book +- **Social Proof**: Testimonials, Google reviews, Instagram feeds +- **White Space**: Generous spacing for calm, uncluttered feel +- **Mobile-First**: Fast loading, thumb-friendly navigation +- **E-commerce**: Integrated product shops for retail revenue + +--- + +## Design Improvement Recommendations + +### Priority 1: High-Impact Changes + +#### 1. Hero Section Redesign +**Current**: Static hero with "Radiate your inner beauty" + 2 buttons +**Recommended**: +- **Video Background**: 15-20 second loop showing spa interior, treatments, happy clients +- **Headline Refresh**: More benefit-driven ("Experience Transformative Wellness" or "Your Journey to Radiant Health Starts Here") +- **Single Primary CTA**: Large "Book Your Experience" button +- **Height Optimization**: Reduce to 100vh for better scroll engagement + +#### 2. Navigation Enhancement +**Add Sticky Header**: +``` +[Logo] Home | About | Services | Packages | Gift Cards | Blog | [BOOK NOW →] + ^^^^^^^^^^^^^^ + Accent color, always visible +``` + +#### 3. Social Proof Section +**Add immediately after hero**: +- Rotating testimonials carousel +- Google Reviews widget (4.8+ stars if available) +- Instagram feed integration (@radiancewellness) +- "As Featured In" logos if applicable + +#### 4. Before/After Gallery +**For measurable services**: +- Skincare treatments +- Body therapies +- Wellness transformations +- HIPAA-compliant with client consent + +### Priority 2: Content Enhancements + +#### 5. Visual Hierarchy Improvements +**Current Typography**: +- H1: 3.2em Alegreya +- Body: Montserrat + +**Recommended Adjustments**: +- Increase body text contrast ratio (currently #73634e on #f8f5f1 may not meet WCAG AA) +- Add more font weight variations (Montserrat 300, 400, 600, 700) +- Implement consistent spacing scale (8px baseline grid) + +#### 6. Service Pages Redesign +**Each service should include**: +- Hero image specific to treatment +- Benefits list with icons +- Process timeline (what to expect) +- Pricing transparency +- "Add to Cart" or "Book This Service" CTA +- Related services recommendations + +#### 7. Add "The Experience" Page +**New content section**: +- Virtual tour (360° photos or video walkthrough) +- Meet the team (staff bios with photos) +- Facility amenities +- Hygiene and safety protocols + +### Priority 3: Technical & Conversion + +#### 8. E-commerce Integration +**Recommended Additions**: +- "Shop" section in main navigation +- Curated product collections (skincare, wellness supplements) +- Bundle deals with service bookings +- Subscription boxes for recurring revenue + +#### 9. Performance Optimization +**Technical improvements**: +- Lazy load images below fold +- Compress hero video (target <2MB) +- Implement modern image formats (WebP with JPEG fallback) +- Reduce JavaScript bundle size + +#### 10. Mobile Experience +**Priority mobile optimizations**: +- One-tap phone call from header +- Thumb-zone CTA placement +- Simplified mobile menu +- Quick "Text to Book" option + +--- + +## Proposed Color Palette Enhancements + +### Current Palette +``` +Primary: #3e2d24 (Dark Brown) +Secondary: #73634e (Warm Taupe) +Accent: #dcb89e (Soft Beige) +BG Light: #f8f5f1 (Off-White) +BG White: #ffffff (Pure White) +``` + +### Enhanced Palette (maintains brand identity) +``` +Primary: #3e2d24 (Dark Brown) - Keep +Secondary: #73634e (Warm Taupe) - Keep +Accent Gold: #d4a574 (Warm Gold) - NEW for CTAs +Accent Sage: #9ca986 (Soft Sage) - NEW for wellness messaging +Success: #7a9b76 (Muted Green) - For confirmations +BG Cream: #faf8f5 (Warmer cream) - Replace #f8f5f1 +Text Dark: #2a1f19 (Deeper brown) - Better contrast +Text Mid: #5c4d42 (Mid brown) - For secondary text +``` + +--- + +## Layout Wireframe Recommendations + +### Version A: Modern Minimalist + +``` +┌─────────────────────────────────────────────────┐ +│ [Logo] Home Services About Contact [BOOK NOW]│ ← Sticky header +├─────────────────────────────────────────────────┤ +│ │ +│ VIDEO HERO (auto-play, muted loop) │ +│ │ +│ "Experience Transformative │ +│ Wellness in Fort Wayne" │ +│ │ +│ [Book Your Experience →] │ +│ │ +├─────────────────────────────────────────────────┤ +│ ⭐⭐⭐⭐⭐ 4.9/5 from 200+ clients │ +│ "Life-changing experience..." - Sarah M. │ +├─────────────────────────────────────────────────┤ +│ │ +│ Featured Services (3-column grid) │ +│ [Image] [Image] [Image] │ +│ Service Service Service │ +│ │ +├─────────────────────────────────────────────────┤ +│ Why Choose Radiance? (4 pillars) │ +│ [Icon] Expert Team │ +│ [Icon] Personalized Care │ +│ [Icon] Natural Approach │ +│ [Icon] Proven Results │ +├─────────────────────────────────────────────────┤ +│ Before & After Gallery │ +│ [Carousel with transformation images] │ +├─────────────────────────────────────────────────┤ +│ Latest from Instagram │ +│ [Feed grid] │ +└─────────────────────────────────────────────────┘ +``` + +### Version B: Premium Luxury + +``` +┌─────────────────────────────────────────────────┐ +│ [Logo] Services|Packages|Team [BOOK] │ +├─────────────────────────────────────────────────┤ +│ │ +│ FULL-SCREEN HERO (split layout) │ +│ ┌───────────┬───────────┐ │ +│ │ Left: │ Right: │ │ +│ │ Headline │ Rotating │ │ +│ │ Subtext │ Imagery │ │ +│ │ [CTA] │ Carousel │ │ +│ └───────────┴───────────┘ │ +│ │ +├─────────────────────────────────────────────────┤ +│ Signature Services (offset cards) │ +│ [Card] │ +│ [Card] │ +│ [Card] │ +├─────────────────────────────────────────────────┤ +│ The Radiance Difference │ +│ [Large statement + founder photo] │ +├─────────────────────────────────────────────────┤ +│ Client Transformations │ +│ [Masonry grid of testimonials + images] │ +└─────────────────────────────────────────────────┘ +``` + +### Version C: Wellness-Focused + +``` +┌─────────────────────────────────────────────────┐ +│ ☰ Menu [Radiance] 📞 Call [Book Online] │ +├─────────────────────────────────────────────────┤ +│ │ +│ Calming Video Background (nature, hands, │ +│ massage, serene faces) │ +│ │ +│ "Nurture Your Body. │ +│ Restore Your Spirit. │ +│ Radiate Wellness." │ +│ │ +│ [Take the Dosha Quiz] [Explore Services] │ +│ │ +├─────────────────────────────────────────────────┤ +│ Holistic Approach Section │ +│ [Circle diagram: Mind-Body-Spirit connection] │ +├─────────────────────────────────────────────────┤ +│ Services by Goal (tab interface) │ +│ Tabs: Relax | Renew | Restore | Revitalize │ +│ [Content changes based on selected tab] │ +├─────────────────────────────────────────────────┤ +│ Meet Your Wellness Team │ +│ [Team member cards with credentials] │ +├─────────────────────────────────────────────────┤ +│ Visit Our Sanctuary (Virtual Tour) │ +│ [360° embedded viewer or video walkthrough] │ +└─────────────────────────────────────────────────┘ +``` + +--- + +## Implementation Roadmap + +### Phase 1: Quick Wins (1-2 weeks) +- [ ] Add sticky "Book Now" button to header +- [ ] Optimize hero height and strengthen CTA +- [ ] Add Google Reviews widget +- [ ] Implement lazy loading for images +- [ ] Improve mobile menu + +### Phase 2: Visual Refresh (3-4 weeks) +- [ ] Professional photography/videography shoot +- [ ] Implement video hero background +- [ ] Create before/after gallery (with consent) +- [ ] Redesign service pages +- [ ] Add Instagram feed integration + +### Phase 3: Feature Expansion (4-6 weeks) +- [ ] Build e-commerce shop section +- [ ] Create "Meet the Team" page +- [ ] Develop virtual tour experience +- [ ] Add blog for SEO +- [ ] Implement email capture for newsletter + +### Phase 4: Advanced Optimization (Ongoing) +- [ ] A/B test CTA variations +- [ ] Monitor conversion funnel +- [ ] Seasonal campaign landing pages +- [ ] Advanced analytics setup +- [ ] SEO content expansion + +--- + +## Competitive Analysis + +| Feature | Radiance (Current) | Industry Leaders | Recommended | +|---------|-------------------|------------------|-------------| +| Video Hero | ❌ | ✅ | ✅ | +| Sticky Book CTA | ❌ | ✅ | ✅ | +| Testimonials | ❌ | ✅ | ✅ | +| Before/After | ❌ | ✅ | ✅ | +| E-commerce | ❌ | ✅ | ✅ | +| Instagram Feed | ❌ | ✅ | ✅ | +| Virtual Tour | ❌ | ⚠️ (some) | ✅ | +| Blog/Content | ❌ | ✅ | ✅ | +| Mobile Optimized | ✅ | ✅ | ✅ (enhance) | +| Booking System | ✅ | ✅ | ✅ (keep) | + +--- + +## Metrics to Track Post-Redesign + +### Conversion Metrics +- Appointment booking rate +- Time to first booking action +- Mobile vs. desktop conversion rates +- CTA click-through rates +- Form abandonment rate + +### Engagement Metrics +- Average session duration +- Pages per session +- Bounce rate (target: <40%) +- Video engagement (% watched) +- Scroll depth + +### Business Metrics +- New client acquisition cost +- E-commerce revenue (if implemented) +- Gift card sales +- Return visitor rate +- Social media referral traffic + +--- + +## Design Resources & Tools + +### Recommended Platforms +- **Website Builder**: Squarespace (easiest), Webflow (most flexible), WordPress (most customizable) +- **Booking Integration**: Vagaro (current), Mindbody, Square Appointments +- **E-commerce**: Shopify integration, WooCommerce +- **Video Hosting**: Vimeo Pro (better quality), YouTube (free) + +### Design Inspiration Sources +- [SiteBuilderReport Spa Examples](https://www.sitebuilderreport.com/inspiration/spa-websites) +- [99designs Spa Gallery](https://99designs.com/inspiration/websites/spa) +- [Colorlib Spa Themes](https://colorlib.com/wp/spa-websites/) +- [Medical Spa Examples](https://www.flamingoagency.com/blog/best-medical-spa-websites/) + +--- + +## Questions to Guide Design Decisions + +**Brand Positioning**: +- Is Radiance Wellness positioned as luxury/premium, accessible/community, or holistic/spiritual? +- What makes Radiance different from competitors in Fort Wayne? +- What's the primary client demographic (age, income, values)? + +**Service Focus**: +- Which services generate the most revenue? +- Which services are most unique or signature offerings? +- Are there package deals or memberships to highlight? + +**Content Assets**: +- Do you have professional photos/videos of the facility? +- Can you obtain client testimonials and transformation stories? +- Are staff members comfortable being featured on the site? + +**Technical Constraints**: +- Is Vagaro integration non-negotiable? +- What's the budget for redesign? +- Internal team for updates or outsourced maintenance? + +--- + +## Next Steps + +1. **Review this analysis** with stakeholders +2. **Prioritize recommendations** based on budget/timeline +3. **Choose a design direction** (Version A, B, or C) +4. **Gather content assets** (photos, videos, testimonials) +5. **Begin Phase 1 implementation** (quick wins) + +--- + +*Analysis completed: December 18, 2025* +*Based on current industry standards and 2025 wellness spa design trends*